Custom Writing Services: Market Overview. Clean Your House Green for your Children's Sake.
Market identification
Market size
The precise size of custom writing services market is unknown, though some rough estimate could be made. The number of competitors in the market approaches nearly 200. It is also known that around 30 percent of organizations in the industry have annual turnover amounting to $120,000 approximately, whereas other 70 percent have almost twice as low annual turnover. Total market size is estimated at $10,800,000 annually. The size of the market in relation to the economy is yet unknown.
Segmentation
Segmentation is the process of allocation of particular homogeneous sub-markets within a heterogeneous market. A market is a multitude of sub-markets that have similar motivations.
In the case with the market concerned, segmentation is interpreted as follows. Companies that operate within the market could be divided in accordance to specialization differences into such categories: (a) generally-oriented companies; (b) particularly-oriented companies. Generally-oriented companies are those that produce custom-written papers on a wide variety of topics. As a rule, such organizations hire writers representing different specialties or simply those able to perform on appropriate level in one or several fields. Companies ascribed to another organizational category usually operate within a narrower framework. In the market there are companies that offer custom-written papers exclusively on math, physics, sociology, the African-Americans, William Shakespeare, Charlotte Bronte, etc.
Other products and services offered by the industry representatives include proofreading and editing services, and pre-written papers.
It is noteworthy that there are companies in the market that offer both custom-written and pre-written papers. This, however, may have nothing to do with violation of ethics, but what about privacy of those students who previously ordered a custom-written paper, which might have been later re-sold to another student?
Growth speed
Growth rates of the market are varying over the time.
The leap in growth rates of the market is noticed to take place in 2003-2004 when sudden change in pricing occurred. The number of companies in the market increased almost 30 percent and now estimates around 80 companies. This leap was probably caused by the tendency towards ecommerce solutions being new to hoards of entrepreneurs in a number of developing countries like India, Ukraine, Poland and other countries. Companies headquartered in these countries began offering similar services but with lower fees as compared to those located in the U.S., Canada, or Australia. More on pricing policies see in Pricing.
Today, market's growth speed is rather low as the market is full-fledged due to a variety of services offered by market participants.
Geographical distribution of services
It is worth mentioning that the researched market is a subdivision of ecommerce industry. This gives ground to conclude that either products or services produced by industry's parties are of intangible character rather than of tangible. This especially concerns custom writing services market, which offers its customers intangible products delivered to them mostly via email.
It should be clear that no matter where a company holds its general/backup office, it operates worldwide.
The only principle that regulates geographical distribution of custom-written papers is linguistic attachment. Among major countries using the service are: the United States of America, Canada, Australia, Great Britain, and some European and Asian countries.
Seasonal character of the market
Another aspect of the market is its seasonality. Seasonal character of the examined market is sharply defined. As services offered by the market participants are oriented at student needs throughout the academic year only, the season of active sales almost coincides with the academic year. The first half of September - usually passive - is compensated with several weeks in June.
Such seasonality of the market explains its instability of prices. It was noticed that prices for services increase throughout the year with peaks in December - January and April - May; and drop dramatically during the summer season.
Customers/Clients
Customers of online services such as custom writing services are usually students of high schools, colleges, and Universities, of 16 to 25 years old.
Customer loyalty
Customer retention programs are usually complex systems that include two or more elements listed above. As regards the market of custom writing services, the following was noticed in the course of the research
held by the author: (a) more than 80 percent of the market uses basic techniques in acquiring customer loyalty such as permanently variable prices that depend on demand for the product or service throughout the year, bonus plans (such as bonus key that allows up to 4 percent reduction), and other techniques; and (b) nearly 10 percent of companies within the market use complex customer loyalty programs such as flexible discounts (sometimes up to 30 percent!) in a combination with weekly feedback bonuses, personal selection of a writer, order status check, 24/7 customer care, and other modes of customer attraction.Factors that influence buyer's choice
Among factors that have impact on customers' choice in the market of custom writing services are price, quality of products and services (including exclusiveness, professionalism, and compliance with the requirements), and delivery time.
As to price and quality of a specific service, these two factors are the most important. It is vital for companies to balance between price and quality values since optimum correlation between these two categories benefits both a service provider and a customer. It is worth mentioning that there are companies that offer papers written by Ph.D.s for "as low as $8.95 per page". Quality of a paper is directly related to its price and vice versa.
In respect of the delivery time, many companies offer urgent order accomplishment within 12 (and sometimes even 8) hours. Some of them limit the volume of an order to certain number of pages, though there are some companies that accept urgent orders without volume limitation.
Pricing
Custom writing services market has been experiencing a decline in prices lately. As it was mentioned earlier in this research, there had been fall in prices in 2003-2004 caused by sudden increase in market's growth rates. By far, average fees are kept at the level of $15 per page for regular (5+ days) orders, $20 per page for urgent (24 to 48h) orders, and $30 a page for extremely urgent orders (within 24h).
There are companies offering custom-written papers half price as compared to average pricing. This fact may indicate that a company either hires instant workers from developing countries or is new to the market and provides such a low pricing policy in order to enter the full market and gain certain status.
Principles of operation
Principles of operation are the same throughout the industry. Intangible nature of products produced by competitors in the market implies single system of relationships between a company and a customer irrespective of an organization's capacities.
Companies that offer custom-written papers (essays, term papers, case studies, literature reviews, executive summaries, dissertations) operate through their websites. Websites are supplied with all necessary and optional features such as credit card processing system (necessary), online customer service (optional), and auto-responder to provide existing customers with automated thank yous and newsletters, and other features. A customer places an order, which is then forwarded to a writer. This step is omitted in small companies where two or three people wear several hats, e.g. one person could perform as an administrator, a writer, and a customer service representative. If there ARE a couple of writers working for a company, one of them accomplishes an order, which is then delivered to the customer via email.
It is worth noting that major attention is paid to a company's website. It is common for a company producing custom-written papers to have as many webmasters as writers. Hard to believe? In your opinion, what is the correlation between webmasters/programmers and book reviewers working for Amazon.com?
Competitors and leaders
As mentioned above, the number of competitors in the market estimates nearly 200. Leadership in the market where companies offer custom-written papers of any kind is defined exclusively due to a company's website's ranking in various search engines. The most powerful search engines are Google, MSN, Yahoo!, Altavista, and Alltheweb. Moreover, websites are ranked in accordance to their content oriented at different key words. Thus, different websites could be leaders in the same search engine, though for different keywords or phrases.
Regulations
Being a subdivision of the ecommerce industry, custom writing services market is regulated by nothing but several codes like BBB Online that refer to web entrepreneurs. In general, ecommerce industry is poorly regulated.
Among current trends in the market particularly three aspects are worth mentioning: (a) constant fall in price; (b) constant increase in the number of competitors; and (c) diversification of services offered by companies. Constant increase in the number of competitors is obviously caused by simplicity of operations and growing number of freelance writers who once decided to start out their own business.
Permanent fall in price is caused by growing number of competitors and similarity of services offered by companies in the market. Finally, diversification of services is a logic consequence of the same increase in the number of competitors.
Among factors for success in the market the following issues could be mentioned: ...
Full version of the article is available here.
Serge Chepurko is one of the best - though relatively young - writers employed by Your Personal Writer. Over a one year period that Serge's been writing for living, he produced nearly 100 quality essays, research papers, case studies and term papers on Management, Marketing, Sociology, History, Literature, and Art.
Article Source: http://EzineArticles.com/
My thirteen-year-old daughter recently called me up to say she had cleaned the whole kitchen and bathroom herself. So many emotions ran through me at that moment. First, I was shocked by the fact that no one asked her to do so. I was also happy that she had done this but anxious at the same time because this was a Thursday afternoon and knowing that during the next 24 hours would come my payback, a ride home from a party or a couple of her friends sleeping over for the weekend.
But the one thing I was not feeling was worried that my little girl was exposed to toxic chemicals that most of us use in our homes. Two years ago we made the switch to all natural non-toxic cleaning products.Up until a few years ago, most household and commercially purchased cleaning products were "petro-chemically" derived or "synthetic". These types of products are literally made from crude petroleum oil. As our use of these cleaners in our homes, schools, and workplaces has grown over the last 60 years, the incidence of diseases like cancer and asthma has grown dramatically as well, and many experts see a clear connection between the two. It's a picture vividly painted by the numbers: From 1973 to 1998, the overall incidence of cancer increased by almost 25%. In the last 20 years, asthma rates have skyrocketed almost 50%. Americans now spend billions every year to deal with allergic diseases including a brand new one called multiple chemical sensitivity whose symptom is currently reported by 15-30% of the U.S. population.
Children are more vulnerable to environmentally caused diseases than adults. This is because children are of course smaller, and their systems are still developing. A child's ability to flush out environmental toxins is not developed until they are around seven years old so they absorb and retain more toxins than adults. For example, children absorb about 50% of the lead they are exposed to, while adults absorb only 10-15%.
Here are some shocking facts compiled by the City of Boulder, Colorado:
�½ Indoor air is often two to five times more contaminated than outdoor air.
�½ Childhood asthma has nearly doubled in the last 20 years (American Lung Assoc.) and some cleaners may be triggers to asthma attacks.
�½ The average home contains 25 gallons of hazardous chemicals - a major portion of these can be found in household cleaning products.
�½ In 1999, 92% of all poisonings occurred in the home.
�½ Cleaning products are involved in 11% of poisoning exposure in children less than 6 years of age.
�½ 70,000 synthetic chemicals are in production today. Many are suspected to cause cancer or other health effects, but only 600 have been adequately tested. Many people who are exposed to a variety of petrochemicals in our environment do not reach acute toxic exposure, which leads to cancer or death. However, they may experience an array of subtle symptoms, including headaches, rashes, or breathing difficulties, which, while less dramatic, can be extremely debilitating. These effects are even more devastating in young children. Compounding this problem is the difficulty of isolating which chemicals present in homes, schools, offices or even cars is causing the problem.
The manufacturers of the traditional cleaning products are protected by trade secret labeling laws, which do not require them to list all ingredients. Although chemical information is required by law on products used in the workplace, this toxic information is not currently required on the products we use daily in our homes. Kathy Cooper, Sr. Environmental Law Researcher states: "Most consumers assume that if it's on the store shelf, it has been tested and it is safe. That is far from the truth. The Government and manufacturers are currently under no obligation to tell us about long-term toxicity of common household cleaners". Children's developing bodies are more vulnerable to toxins than those of adults, says Susan JunFish, who used to work for the Environmental Protection Agency. And they're more likely to get toxins into their bodies. Their hands are on everything and then go in their mouths-an average of ten times an hour, according to one study.
These toxic cleaning products are slowly gaining attention, not only by environmentalist groups but on a City and State level as well. The Commonwealth of Massachusetts and the city of Seattle have taken the first step towards recognizing the importance's of Environmentally preferable cleaning products and has awarded contracts to companies that meet certain criteria. These products will have less of an impact on the environment than their traditional counterparts because they are generally less toxic and contain lower concentrations of volatile organic compounds (VOCs), ozone depleting chemicals (ODCs), and carcinogens. Environmentally preferable cleaning products must also be offered in recycled-content, recyclable and/or reduced packaging.
Our children are what we live for. We go to great lengths to shelter and protect them from all that is bad in the world. Why subject them to harsh toxic chemicals when there are alternatives available that are both safe and effective. By switching to all natural non toxic cleaners, you will not only be helping your children, you will be helping yourself, your pets and the precious environment we inhabit.
David Zielski started Seaside Naturals with his wife Linda. Seaside
Naturals, a leading manufacturer of all natural first aid kits and natural cleaning and personal care products, provides all natural living solutions for health-conscious people. Seaside Naturals markets and distributes through natural food stores, supermarkets, on-line and in mail-order catalogs in the United States. For more information, visit http://www.seasidenaturals.com.
Article Source: http://EzineArticles.com/
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